One-pager · Partners
Reach the tourists who actually read what they install.
Icebreaker is Iceland's tourist OS, built by Reykjavík locals. Iceland's best-known cartoonist drew the look, the Reykjavík Grapevine curates the recommendations, and an AI named Vinur answers anything in between. We're now opening the platform to partners.
The product
One mobile app covering everything a tourist needs in Iceland: curated places, live events, road and aurora forecasts, fuel prices, an in-pocket AI guide, and a safety layer treated as a first-class feature, not a footnote.
Editorial spine. Curated by locals. No tourist traps, no sponsored nonsense.
The audience
- 2.3M annual visitors to Iceland.
- ~1M English-comfortable from the US, UK, Canada, Australia, Ireland.
- ~50% from outside the EU/EEA — heavy roaming pain, primed for eSIM and editorial guidance.
- Peak: summer 2026, with an extra surge around the 12 August 2026 total solar eclipse.
Plus locals
Icebreaker is built for tourists, but the practical features carry over wholesale. Happy-hour countdowns, cheap eats, and live fuel-price comparison work just as well for the Reykjavík resident on a Tuesday night as for the visitor on day three.
A year-round, repeat-use local audience sits on top of the seasonal tourist peak. Your partnership reaches both markets through a single placement.
Why partners want in
- Trusted voice. Curation is anchored by The Reykjavík Grapevine — the country's largest English-language culture publication. Recommendations carry the weight of an editor, not an algorithm.
- Daily opens. Tourists open the app every morning of their trip. Multi-touch exposure, not a one-time impression.
- Distinctive identity. Hugleikur Dagsson, Iceland's best-known cartoonist, is Creative Director. Visuals visitors actually remember.
- Editorial honesty. We say no to placements we wouldn't recommend to a friend. The endorsements that do land therefore mean something.
Partnership formats
Open to the shape that fits your business. Common patterns:
- Featured placement on map and category pages, with editorial copy.
- Integration partner for eSIM, connectivity, fintech, currency, transport.
- Distribution partner for hotels, airlines, cruise lines, embassies (pre-arrival or check-in flows).
- Bundle and revenue share for tours, experiences, and bookings.
- Co-marketing around the eclipse, festivals, and major event windows.
What we ask of partners
One bar: be something a Reykjavík local would actually recommend to a friend. If the product or service stands up to that, we'll find a structure that works for both sides.
We do not run ads, sell data, or place anything we cannot stand behind editorially. That is the moat — and the reason your placement reads as a signal, not noise.
Status
Live on the App Store now. Android release on Google Play in the weeks ahead, in time for summer-2026 peak.
Founding team: Einar (Founder), Steinar (Developer), Orri (Product), Stefania (Content), Hugleikur Dagsson (Design), Rakel (Vibe). Based in Reykjavík.
Talk to us
hello@thetouristtrapp.com
thetouristtrapp.com
Icebreaker on the App Store